Industry Leading
 Influencer Marketing Agency

Activate creates custom creator campaigns to influence and activate your target audiences.

we know
how to win

Our winning formula
people + purpose
= performance

Why Use Influencer Marketing for Political Campaigns and Public Affairs

Creator's Influence

  • Voters
  • Constituents
  • Elected Officials
  • Traditional Media

55%

of TikTok and 52% of Instagram users are relying on “personalities” instead of traditional media for their news (Reuters Institute)

50%

of Gen Z use social networks for their news source on a daily basis. (Statista)

45%

of swing voters get their news through social media (Navigator)

"Creator Content is the
New Op-ed."

Aaron Earls

Founder, CEO, Activate HQ

Role of Creator Marketing

Influencer marketing creates awareness, while persuading and activating audiences to action.

Public Affairs
Political

Awareness

Tic
Tic

Persuasion

Tic
Tic

Mobilization

Tic
Tic

Combatting misinformation

Tic
Tic

Fundraising

Tic

How We Work With Creators

We partner with creators across every touchpoint — social media, events and paid media — to build authentic, multi-channel campaigns that both activate their influence and drive measurable impact.

ACTION

OUTCOME

ACTION

Create authentic content and personal stories to post to their followers

Tic
OUTCOME

Influence their Followers

ACTION

Amplify campaign content

Tic
OUTCOME

Share news articles, studies, letters to the editor and videos

ACTION

Attend, promote and participate in events

Tic
OUTCOME

Help extend the impact and reach of your events

ACTION

Generate content for paid ads

Tic
OUTCOME

Creator content is proven to be more persuadable than agency produced ads

Creators form a
 Full Funnel Megaphone

Across the political spectrum cultural voices help shape the narrative while cause and political creators convert attention to action.

Political

Convert attention to action

Cause

Activate their audiences

  • Environment
  • Reproductive Health
  • Equality
  • Gun Safety

Cultural

Shape the narrative

  • Family
  • Fashion & Beauty
  • Health & Wellness
  • Entertainment
  • Sports
  • Travel
  • Food & Drink

Planning Leads to Performance

We blend creative messaging (“Art”) with data intelligence (“Science”) to craft campaigns that are authentic and deliver measurable results.

The Science: Data Informs Action

  • Analyze audience demographics (gender, age, location, ethnicity), interests and brand affinities
  • Forecast impressions, engagements and views
  • Determine creator fees using proprietary benchmarking
  • Monitor and Measure performance in real-time
  • Deliver clear, insight-driven wrap reports

The Art: Creative Content

  • Content reflects the creator’s true voice
  • Collaborative storytelling that resonates with community culture
  • Informed by platform trends

"The influencer program played a critical role in activating the PEANUTS® community, which led to mobilizing a larger Gen Z and millennial cohort to donate. This campaign set records for Gen Z donations—helping introduce the rewarding altruistic power of giving blood to an entirely new generation of donors."

Darren Irby

National Marketing Partner, American Red Cross

"Activate provided expert advice, was incredibly strategic, and was terrific at optimizing the campaign based on data and insights. It was the most effective and organized influencer campaign we have worked on."

Shaunna Thomas

Co-Founder and CEO, Ultraviolet

"The Activate team are total pros. They secured partnerships with incredibly authentic creators who are leaders in the communities we target – hunters, anglers and outdoor enthusiasts. The creator content was passionate and popped – outperforming expectations and KPIs with one mega creator noting it was his highest performing content EVER."

Barrett Kaiser

American Hunters and Anglers

1B+

Views

75M+

Engagements

250+

Campaigns

Ready to Activate Your Audiences?

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